1. List the types of data businesses are able to purchase from location data companies like Turnstyle Solutions.

2. How is Turnstyle able to gather such specific location information without smartphone users' knowledge?

3. How does gathering this information benefit businesses like Mr. Zhang's restaurant Happy Child?

4. a) What reassurance does Turnstyle founder Chris Gilpin give about the profile data he gathers?
b) Why does he say he's moving slowly?

5. How do Canadian and U.S. law differ on gathering personal information without a person's knowledge?

6. Consider the following from the article:

• Turnstyle's weekly reports to clients use total numbers and don't include people's names. But the company does collect the names, ages, genders, and social media profiles of some people who log in with Facebook to a free Wi-Fi service that Turnstyle runs at local restaurants and coffee shops, including Happy Child. (from para. 9)
• Mr. Glipin says his data doesn't include doctors visits or sensitive health information, nor does he sell his profile data to marketers. (para. 13)
• Stores and businesses recognize it is a touchy subject. "It would probably be better not to use this tracking system at all if we had to let people know about it," says Glenna Weddle, the owner of a women's clothing store that is a Turnstyle client. (para. 17)
• Viasense doesn't gather personal information or know any of its users' names, but CEO Mossab Basir says it is simple to figure this out. A person who has enabled location services on an app in which they upload information publicly, such as Twitter, is broadcasting their location and their identity - or at least their handle - at the same time. "People are probably unaware of how much they are making available," says Mr. Basir. "That's why it's a very delicate subject for us. It's kind of Big Brotheresque." (para. 21)

The businesses that buy and sell consumer data recognize that if people really knew the extent of the tracking going on they would be upset. Do you think this is a good reason for the businesses to stop collecting and buying this information? Explain your answer.

7. The businesses mentioned in this article admit that they can or do gather identifiable consumer information, but assure us that they would not use or sell this personal data. As smart phone users, we must trust the companies tracking us and our movements.
a) Do you think it is OK for businesses to track you to improve their business and give you offers tailored to your likes? Explain your answer.
b) Do you think it is OK for the government to track you in the name of safety/ fighting terrorism? Explain your answer.

8. If businesses did not have wifi location services, and instead hired a team of people to follow their customers around to see where you shopped, what you bought, who your favorite sports team or music was, what types of people you hung out with, would you care? Explain your answer.