1. Define legacy media and cord cutters as used in this article.

2. How has the type of media use changed from 2008 to today?

3. How are political candidates’ campaigns reacting to this change?

4. What is the benefit for candidates trying to get their messages out in using this type of media?

5. How does microtargeting work?

6. How are online streaming and social media sites making it easier for campaigns to microtarget?

7. Ask a parent what he/she thinks of microtargeting: How do you feel about being ‘marketed’ to in this way?
-not a problem
-don’t like it
-I’m ambivalent
and to explain his/her answer

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