1. Why is a sharp increase in the price of rice such a problem in Indonesia?

2. What is the Indonesian government's plan for dealing with the surging price of rice? Be specific.

3. Why is the government finding its attempts to get people to eat less rice very challenging?

4. a) How did Indonesian businessman Mr. Purple try to get people to eat his rice mixture when sales were slow?
b) After his first plan for convincing people to eat his rice mixture failed, what did Mr. Purple decide to do to change people's minds?

5. How has the Indonesian government scaled back on its original campaign to reduce rice consumption?

6. a) What do you think of the Indonesian government's attempts to reduce rice consumption in Indonesia?
b) What else could they do to address this problem?