1. How did Juul Labs violate FDA rules against marketing their nicotine filled vaping devices to teens? Be specific.

2. What two things has the FDA ordered Juul to do?

3. What did the FDA Commissioner say companies must do before marketing their products as being much safer than regular cigarettes?

4. a) What did Juul claim was the company’s purpose for sending reps to high schools to talk to students about Juul?
b) Do you think the company is sincere? Explain your answer. (What ulterior motive might the company have?)

5. What advertising/marketing tactics used by the company did the FDA point out as troubling in a letter to Juul CEO Kevin Burns?

6. What unproven claims did Juul make in a presentation to students in a high school?

7. a) What has the FDA asked Juul to do within 15 days?
b) What steps did Juul take last year to address widespread concerns over its marketing tactics?
c) What do you think? too little, too late? a socially responsible company?… Explain your answer.

8. Do an internet search for “lung illnesses among vaping teens.”
Do you think teens should continue to vape while waiting for a government regulator to decide whether vaping/Juuling is bad for a person's health? Should you trust companies such as Juul who say that vaping is a safe alternative to smoking? Why or why not?