Daily News Article - December 6, 2010
1. Sports complexes, hospitals and other privately owned places have long been renamed after big corporate sponsors. List the types of public places whose names are now up for sale.
2. Why are local governments selling naming rights to public places in their municipalities?
3. For what reasons are critics opposed to selling the names of public places to the highest corporate bidder?
4. How does corporate sponsor AT&T defend this new naming practice?
5. From para. 17: William Huddleston, a retired clinical psychologist from Massachusetts said "Let them sell the lockers, the pool, the restrooms-but not the name of the school. The notion that one would sell their name for money reinforces to children that everything is for sale."
Think about the reasons for and against renaming public places after the corporation or individual who is the highest bidder.
a) Do you support/oppose the practice of raising money by renaming some, or all public places? Explain your answer.
b) Do you agree with Mr. Huddleston's assertion? Explain your answer.
c) If municipalities don't get needed money from selling the naming rights of various places, how should they balance their budgets (amount spent by a municipality = the amount taken in)?